Get over it people! The fanny pack (or bum bag or whatever silly name you have for it) is not going away. This is one of the most useful unisex accessories anyone can own.
It's time to put your per-conceived notions aside and give the fanny pack a try (again).
Men - Aren't you tired of loading your pockets with keys, a wallet, a phone, change, etc? And if you change pants or jump in the water, then what? Leave your junk scattered everywhere? Not to mention those strange bulges in your pants!
Ladies - How many times has your phone fallen out of your tiny jean back pocket? Are you leaving your purse everywhere?
Gucci, Nike, Alexander Wang, and Patagonia, among others are jumping on the bandwagon. Why? Because this things are selling!! (See the article below).
"sellouts grew 359% compared to Q2 2017."
Kim Kardashaian's Body Guard (See - real men can wear waist bags too.)
"Almost 400,000 #fannypack posts on instagram"